A Review of Flavor
My Rating: 3.5
Contrary to popular belief, flavor (or flavour if you’re pretentious) is caused by a combination of both taste and smell. Because it is a combination of two senses, not just one, it is an art not a science. For this very reason flavor is illusive and often betrays our better judgement. Did you know, for instance, that food producers quite frequently add flavorants? Have you ever even heard the word flavorant? It’s okay – me either. Primary function of flavorant? Flavoring shit.
This leads me to the logical conclusion that we don’t actually know what the flavor of anything is anymore. We simply have no idea because evil scientists are using our senses against us. One prominent consipiracy theorist has suggested that a secret society (based on the East Coast) called the Republicans are using flavor against us in order to promote obesity, thus creating a greater need for health services. Sure, you’re thinking, “that’s just not possible.”
Take another bite of your Snickers bar and open your eyes! If your taste and smell have betrayed you, maybe your sight is still okay. See flavor for what it is:
A marketing tool that is destroying America.